Explore market research methodologies and the power of data-driven decision-making in marketing. Learn how to use analytics tools for actionable insights through case studies, helping you make informed marketing decisions.
Marketing Innovations
Applied Marketing Studies
$9.9
/ month
speaker of the module: Alev Gokce
Alev Gokce, renowned for her expertise in global brand building and innovation, brings over 30 years of experience in strategic marketing leadership. Beginning her career at Unilever, she went on to hold pivotal roles at The Coca-Cola Company, where she led groundbreaking projects like the development of Coca-Cola BlaK, earning global recognition for her innovative approach.
As the founder of A. Gokce Consulting, she continues to mentor executives and entrepreneurs, inspiring bold actions and guiding them to achieve lasting success in an era of technological disruption.
As the founder of A. Gokce Consulting, she continues to mentor executives and entrepreneurs, inspiring bold actions and guiding them to achieve lasting success in an era of technological disruption.
Alev Gokce
When and how does it go?
8 sessions — 4 weeks of training
Live meetings take place once a month, on Saturdays
8:00 - 9:30 (UTC -4)
New York, USA
17:00 - 18:30 (UTC +1)
London, UK
20:00 - 21:30 (UTC +4)
Dubai, UAE
00:00 - 01:30 (UTC +8)
Singapore
What is innovation and why is it crucial in the 21st century
In the studies:
TOPIC 1
October 1
16:00 UTC
Understanding the innovation process – (depends on the industry but an overall approach)
TOPIC 2
October 3
16:00 UTC
Defining your innovation strategy – (identifying white spaces etc.)
TOPIC 3
October 8
16:00 UTC
Creativity, concept writing and understanding the role of research
TOPIC 4
October 10
16:00 UTC
The role of the brief and how to write a strong brief
TOPIC 5
October 15
16:00 UTC
Critical innovation concepts – design thinking, biomimicry etc.
TOPIC 6
October 17
16:00 UTC
Innovation culture
TOPIC 7
October 22
16:00 UTC
A summary – bringing all together in terms of what innovation means and why brands and business should think innovating
TOPIC 8
October 24
16:00 UTC
October 1 at 16:00 (UTC +0)
+ Participation at Early Bird price with a discount 90%
+ Online participation in all 8 live lectures with university speakers and professionals
+ Sessions recordings in your personal account after sessions
+ Personal Certificate of completion of the course
+ Online participation in all 8 live lectures with university speakers and professionals
+ Sessions recordings in your personal account after sessions
+ Personal Certificate of completion of the course
-90%
before
[month2] [day2]
[month2] [day2]
Next session
Applied Marketing Studies
The offer is limited. Have time to get into a private group today.
$9.9
/ month
FULL PRICE: $99.9
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Spain 46117
Contact email:
service@next.university
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