MARKETING STRATEGIES

In the lecture on the future of marketing, the author of the book "Marketing 5.0", the famous promoter of “4 Ps Marketing” Philip Kotler explains how marketers can use new marketing strategies to meet customer needs and change the world.

Philip Kotler

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.

SMALL DATA

Martin Lindstrom will show and discuss how Small Data has been instrumental in the turnaround success of numerous companies around the world, in shipping, banking, retail, fashion, and food and beverage.

Martin Lindstrom

Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”

AI & the Future of Content Marketing

Adebola Olomo

Taking Adidas into the Metaverse

Ambreena Budaly

SMM TRENDS

Will Scougal

Using Video to Better Present Your Digital Strategy

Nick Guillory

How to do Large Campaigns in the Changing World

Rishi Mohan

How Lego Became World Champions of Social Media

Lars Silberbauer

The Metaverse. What is it and where to find it?

The Metaverse, Web 3.0, the Spatial internet. Is it all just hype? And if not what form will the next phase of the internet take. We are slowly moving from the mobile internet into the next phase of communication and online behaviour. With new forms of digital behaviour, we see shifts and opportunities in business arise, that most companies already now should be investigating.

Rasmus Høgdall

Rasmus has worked in the tech and creative industry for more than 20 years. His last role was a Creative Lead for Meta in Denmark and Norway. He was Nordic lead on the Metaverse and has spoken, guided and helped business and cultural institutions across the globe finding their legs in web 3.0.

SEARCh MARKETING

Search Marketing is one of the most effective channels to gain traffic and visibility from search engines, but for many leaders is a discipline difficult to grasp. During this session we will discuss the state of the industry and how it is being disrupted by IA and what CMOs need to know about this marketing channel. We will learn how search engines can help you to reach your target audiences and how to manage your teams to get the most of your search marketing campaigns.

Luis Navarrete Gomez

Luis is Global Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity and Former Global Director of LEGO. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets.

СommunicationS
in the era of chaos

How to communicate to managers, how to communicate with clients in an era of instability and unpredictability — we will learn on the module.

Jody Sunna

VP, Corporate Communications at Philip Morris International

Jody Sunna joined Philip Morris International (PMI) in 2018 after nearly a decade at Havas PR North America. A never smoker, she joined PMI for the unique opportunity to drive change—helping the company achieve its delivery of a smoke-free future. With 20 years of experience guiding and shaping brands and supporting their corporate, cause, and crisis work, Sunna mixes a passion for social change with a marketer’s wisdom to ensure results. Sunna is a graduate of Purdue University and currently lives in Lausanne, Switzerland.

THE FUTURE OF CONTENT MARKETING

We will learn new ways to work with content, make a product recognizable and noteworthy in social networks, create popular content, and build a powerful personal brand.

Ali May

Founder & Creative Director at «Mayhart». Journalist, writer and producer. He worked as the Iran Reporter for Bloomberg News and UK Correspondent for euronews.

DIGITAL TACTICS: NON-STANDARD MARKETING

Kristin and other speakers will explain how to promote traditional media through non-traditional methods. What's next for traditional and non-traditional forms of marketing?

Kristin Mirek

Former Senior Vice President at Nickelodeon, Digital Marketing Consultant

Disruptive Marketing: New trends

Let's dive into the promotion of social networks: we will develop individual SMM strategies, increase brand reputation and create a thriving community on Instagram, Facebook, TikTok, and other social networks.

Lars Silberbauer

Lars transformed LEGO from a brand with zero social media network into one of the most influential digital leaders in the world. Mr. Silberbauer is currently working as Global Head of Brand, Marketing, and Digital at the Olympics (IOC).

Launching Next Generation Services

A good leader is someone who inspires a positive work environment and encourages teamwork by creating an exciting vision for employees, who innovates and embraces change, and who takes risks and thinks long-term. Learn how to launch Next Generation Services.

Brendan Yam

Former Senior Vice-President and General Manager, Paramount/ViacomCBS International Digital Studios

DIGITAL — GROWTH MARKETING TOOLS

Learn how to grow your business from the ground up by successfully implementing digital strategies. Make breakthrough growth with a variety of tools.

Jessica Gioglio

Jessica Gioglio is a recognized marketing innovator and international speaker. Throughout her career, Jessica has combined the power of storytelling and growth marketing to deliver award-winning programs and results for best-in-class companies such as Dunkin’ Donuts, TripAdvisor and Sprinklr.

Nov 23, 2024

Clement Tyav

The best MBA program you can ever be…

Learn how to grow your business from the ground up by successfully implementing digital strategies. Make breakthrough growth with a variety of tools.

Nigeria

Brazil

I am so glad that I entered NEXT MBA. All the sessions are amazing so far. The backoffice team are amazing, thanks a lot to Michael and Dmitry that keeps every session so organized and sharp on time. If you are looking for real experience with real classmates and great professors, your place is here, ate Next MBA.

I am so glad that I entered NEXT MBA.

Mari Petek

Oct 26, 2024

Oct 24, 2024

Nur Ali Tejani

Innovation Journey

The key to driving innovation in your work is creating a daily culture of learning. Beyond learning, it's essential to share your knowledge because sharing not only builds confidence but also helps us grow together. As the saying goes, true innovation happens when we work together as a team, not just as a group.

Pakistan

Updated Sep 7, 2024

Ramón Bolivar

Look for more Vislaul support on top of only listening.

In general, NEXTMBA has been a great and rewarding experience and to me. Very up-to-date, interactive, and sharping improving quality and integrating new concepts. Great and big applauses!!
In rrgard to the class of today, I am more visual and auditive than auditive. This is why I much appreciate when both are combined, this is, when a lecture is plenty of visuals that I can easily follow while the Lecturer gives her/his speech.

Venezuela

Albania

It's a very affordable program, very engaging, with some great top-of-the-industry presenters, who will give you invaluable insights for your businesses.
I have taken some gold nuggets and applied them.

The community is amazing too, you have a lot to learn and there is a huge opportunity. Eg I am collaborating with another company from the NEXT MBA community, which is amazing.

Amazing overall program 10/10

Olsi Xhaferaj

Feb 3, 2024

Jul 24, 2024

Vasylysa Sheinina

Great and very informative courses, professional lectors and fun experience!

I loved the lectures by Jakub, he made learning of financial topics both accessible and fun, I enjoyed every lecture and felt both seen and heard, even in an online format. I appreciate this lector!

Israel

Jul 1, 2024

Irwan Effendi

Definitely worth much more than what I pay for

I bought 3 courses and paid about USD40 in total.
I have attended several sessions and this is my opinion based on my experience with Next MBA in comparation with other courses that I have previously taken.

Some instructors delivered their material very well. Some instructors botched it completely.
Some materials are those that can only be delivered by those who have experience the situation firsthand.
Some materials are generic information that can be found in under a minute using search engine.

But overall, I still give it 5 stars because the good materials and good delivery worth much more than what I paid for, so I can completely disregard the rest and still consider it a steal.

Indonesia

Suriname

It’s only been a month since i’ve joined the MDC and i love giving credit where it’s due! The whole experience has exceeded my expectations and it’s absolutely worth everything you invest into it. From the professors, the lectures and also the support team from Next MBA, the assistance is always top notch, never making us feel unheard or inferior by the silly questions or annoying issues we present them. They’re always happy to help in the best possible way. The lectures and classes aren’t boring! They’re very interactive and give us the insights to multiple perspectives or reminding us of things we already know but may have forgotten. Absolutely love the classmates and the teamwork as well. Keep up the great work Next MBA, so we can keep learning and keep supporting! ❤️

The best, professional and flexible organization!

Janine A. Palis

May 4, 2024

Jul 22, 2023

Timisire Abayomi

NEXT MBA is nothing short of amazing

NEXT MBA is nothing short of amazing. Taught by leaders like Philip Kotler, Brian Tracy and many other industry experts from all over the world.
The modules are really well thought out the deliveries spor on. Group Assignments and individual paper helps the students get a good grasp of the lessons from the modules as well as work well in teams with other participants.

I've been a participant of the Marketing Director Course and look forward to getting more courses from NEXT MBA.
In other words, I strongly recommend it for anyone and everyone.
Thanks.

Nigeria

Questions and Answers